Search Engine Rankings
Regardless of the quality of the design, effective online marketing is crucial to the success of any website.
Online marketing can involve many different techniques inorder to boost a website's popularity but this article is concerned predominantly with one of the cheapest, that of search engine placement.
Google is generally thought of as the most important Search Engine with which to be successful and, as such, we have developed a whole article to gaining high rankings on Google.
The technique of search engine placement involves the fine-tuning of a website's design code in order to maximise the amount of interest from users.
A key part of attaining high search engine placement is meta tagging, which involves placing certain strings of code into the website that search engines specifically look for when cataloguing sites. This increases the probability that the website will be found by users searching for similar categories.
Regardless of the quality of the design, effective online marketing is crucial to the success of any website.
Online marketing can involve many different techniques inorder to boost a website's popularity but this article is concerned predominantly with one of the cheapest, that of search engine placement.
Google is generally thought of as the most important Search Engine with which to be successful and, as such, we have developed a whole article to gaining high rankings on Google.
The technique of search engine placement involves the fine-tuning of a website's design code in order to maximise the amount of interest from users.
A key part of attaining high search engine placement is meta tagging, which involves placing certain strings of code into the website that search engines specifically look for when cataloguing sites. This increases the probability that the website will be found by users searching for similar categories.
The key Meta tags are the following:
Page Title.
Page Description.
Page Keywords.
We also take advantage of Abstract and Robots.
If you would like to see examples of how these tags are added to the page select "View Page Source" from the Internet Explorer toolbar whilst on this website and scroll to the top of the page.
Once these have been completed it is then necessary to submit such pages to all the search engines so that the new meta tags can be scanned by the search engine and recorded.
Finally it is important to keep tabs on how well these tags are doing and possibly alter them from time to time, if necessary.
In addition to carefully choosing content for your meta tags it is equally as important to include plenty of body text within each of your pages, that is actual content that is seen by the user.