Increase Clicks on Your Adsense Ads

A common question for web designers is how to get more CTR (Click Thru Ratio). This means more clicks on your Google Ads. CTR depends on a whole variety of factors, but particularly upon the quality of traffic, the relevancy of the ads that you place on your website, and even the subject of your website.

Your website's level of CTR

CTR varies across industries and depends upon the keywords used within your website. Many sources on the internet can suggest the value of these different keyowrds, but at a price. There are also many other conditions that affect the CTR of keywords which designers rarely know about.

Position and design of ads in relation to the website

I always suggest ads to be placed in common areas of the website that users generally look first, such as the top and left of the screen. It is important not to ruin the users experience of the website, though, as once they have left they cannot click on any ads at all. Ads placed near rich content usually do well because users are focused on those areas of your web page. For example, on pages where users are typically focused on reading an article, ads placed directly below the concluding part of high quality content tend to perform well, as the visitors are left with no other choice except clicking the Ad block.

Getting Relevant Web Traffic from Search Engines

Traffic that is interested in your content (also called targeted traffic) is interested in your ads too. Thus, there is every likelihood that your ads will be clicked more frequently. Targeted traffic means more CTR, more earnings, and enhanced ad convertibility. On the other hand, the untargeted visitors are not interested either in your content or your ads, so keep your website's traffic targeted.

You can gather highly targeted traffic for your website by web promotion strategy and effective optimization of your web page structure. Effective web promotion strategy requires an appropriate Anchor text and more back links from relevant websites. And, to develop an effective web page structure, you have to optimize your Title Text, internal linking of your website, and most importantly your web content, in the best possible manner.

Link Back Requests

Choosing the right anchor text for back links promotes your website to the traffic you exactly need from the search engines. Choose the Anchor text that directly speaks to your visitors and pulls the traffic that your web page requires. Targeted traffic results in increased CTR of ads. It helps promote your website to that segment of traffic, which is precisely searching for your content (or you can say the traffic that is most profitable to you). Targeting irrelevant keyword reduces your CTR by gathering the traffic which is not interested in your content or ads.

Optimisize your websites for Google Search Engine

Please consider all of the following in your website when attempting to improve its performance within Google and other search engines.

Titles and Headers & Meta Tags

Google Mediabot gives good weightage to the keywords used in the Title text, which in turn gets reflected in your ads. Choose effective keywords for your Title text. Even the order of words in a keyword can affect the ads that are appearing on your web page. So, choose your keywords wisely.

Title text of your webpage appears in the SERPs (Search Engine Result Pages) as the Title link to your web page. Therefore, it is the title Text that directly speaks to the surfer on SERPs (Search Engine Result Pages) about your content's theme. It acts like a Free Advertisement Link to your website. If your title text does not interest the surfer, you lose considerable amount of much-needed traffic. Figure out a Title text that directly communicates with your potential visitors, brings targeted traffic, and enhances the CTR of your AdSense Ads. Don't overdo your title text, and use less than ten keywords in your title text.

Google Mediabot gives importance to the Heading text enclosed in tags present in your web page. After Title text, here is another chance for you to dictate keywords to Google Mediabot.

If there is NO CONTENT on your web page, the Google Mediabot will consider the Meta Tags while displaying ads. Meta tags have a considerable affect on the relevancy of your ads. It is advised never to leave this space empty. Also, try to make it as easy as possible for Mediabot to understand the theme of your web page.

Adjust how Google places importance on different areas of your content

Now, you can enhance Ad relevancy by using Google's Section targeting. Using this technique you can advise Google mediabot about the areas of your content which should be considered or ignored while matching the Ads with your content.

Use Google Adsense Channels for tracking the performacne of your ads

Try to relate your traffic logs with your CTR stats. You will get to know which Traffic source is giving you what CTR. This will help you recognize the traffic segment which is most converting for your website. Channels allow you to analyze your ads' performance, so that you can pin point the changes that your website needs to boost your AdSense income. There are two types of channels available - URL Channels and Custom Channels. You can use the URL channel to track your performance, without modifying your Ad code. Through URL channels, you can analyze the performance of individual page or a group of pages, based on the directory system of your website.

Custom channels can help you measure the performance of different Ad formats presented in your web pages. And, by pasting channel-specific ad code into your pages, you can track CTR, Impressions, number of clicks each individual ad format is generating, and compare its performance with other web pages.

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